Search Engine Optimisation |
SEO or Search Engine Optimization is the process of improving the volume and quality of traffic to your website via organic search.
Organic search is the natural result that appears on a search engine after a web user has typed a specific subject or phrase into the search bar and pressed search.
Typically over 90% of users will find your site using one of the top 3 search engines, Google, MSN and Yahoo.
Most visitors using search only look at results on the first and second pages of search engine results.
This is why SEO is essential to any and all websites as it attracts the relevant visitors to their business’ website.
Getting Started
1. Artifact Online will provide an SEO analysis for your site. This is a combination of checking the front end and the back end development of your site and seeing how it can be improved or better utilised in SEO. 2. It is essential to create a strategy to ensure your website’s position on the 1st page of a search engine when using SEO. This strategy is known as the starting point for SEO, and is achieved through keyword research, title tag and site description ideas, and the setting up of a PPC (Pay Per Click) account on Adwords.
3. Artifact Online will optimise your site by putting your strategy to work. We will setup all the pages of your website making any changes needed to optimize the site. We will maintain your PPC account by constantly monitoring your keyword bids and relevance, advert relevance and landing page relevance ensuring you get the most meaningful visitors to your page. |
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